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FlipSide Energy Dynamic Code

Project Proposal

FlipSide Energy

Shopify Website Rebuild & Conversion Rate Optimisation

Strategic Shopify rebuild focused on brand elevation, user experience, and conversion performance.

Prepared For FlipSide Energy
Prepared By Dynamic Code
Date February 3rd, 2026
Valid For 30 Days
FlipSide Energy × Dynamic Code

Contents

01Introduction & Objectives02
02Scope of Work03
03Development Phases04
04Investment & Terms05
05Timeline & Next Steps06
06Accept & Sign07

Introduction & Objectives

Introduction

Dynamic Code proposes a full Shopify website rebuild for FlipSide Energy. This project is a strategic rebuild designed to elevate brand presentation, improve customer experience, and increase conversion performance.

Project Objectives

  • Elevate overall brand look and feel
  • Improve clarity and consistency across the site
  • Optimise user flow from landing to checkout
  • Increase conversion rate through UX and CRO
  • Implement trust signals to increase buyer confidence
  • Ensure FlipSide Energy retains full Shopify control post-launch
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FlipSide Energy × Dynamic Code

Scope of Work

✦
Brand Restyle & Style Guide
  • Website-specific brand restyle
  • Refined colour palette & typography
  • UI components & spacing system
  • Iconography & visual elements
  • Delivered style guide for internal use
◎
Conversion Optimisation
  • Optimised navigation & user flow
  • Strategic call-to-action placement
  • Trust signals & credibility elements
  • Improved content hierarchy
  • Checkout friction reduction
◧
Page Design & Rebuild
Core Pages
  • Homepage
  • Contact page
Collection Pages
  • Energy Collection Page (shop all)
  • Sugar Free Collection Page
  • Merch collection
Product Pages
  • Custom page architecture
  • Product-specific sections
  • Benefits, ingredients, reviews
  • Scroll-based storytelling
⚙
Shopify Enhancements
  • Custom side-cart experience
  • Checkout customisation
  • Upsell & add-to-cart optimisation
  • Performance-focused UX decisions
03
FlipSide Energy × Dynamic Code

Development Phases

Project Progress 45%
Phase 1
Phase 2
Phase 3
Handover

Phase 1 — Style Guide & Visual Direction

  • Brand restyle
  • Visual direction alignment
  • Website style guide creation

Phase 2 — Wireframing & Design

  • Wireframes for all key templates
  • High-fidelity page designs
  • CRO-focused layout decisions

Phase 3 — Shopify Development & Implementation

  • Custom Shopify development
  • Theme customisation and coding
  • Side-cart and checkout enhancements
  • QA testing and responsiveness
  • Launch preparation

Platform Ownership & Management

  • FlipSide Energy retains full Shopify admin access
  • No platform lock-in
  • Full handover on completion
  • Store remains fully manageable by FlipSide Energy post-launch
04
FlipSide Energy × Dynamic Code

Investment & Terms

Project Investment

This project is scoped as a fixed investment based on the agreed deliverables and complexity.

Subtotal $10,500 AUD
GST (10%) $1,050 AUD
Total Investment (Incl. GST)
$11,550 AUD

Payment Terms

  • 30% deposit to commence
  • 70% on completion, prior to handover

Validity

This proposal is valid for 30 days from the date of issue (February 3rd, 2026).

Scope Protection

This investment covers the scope outlined in this proposal. Any work outside this scope will be quoted separately.

Handover, Training & Ongoing Support

  • Full store ownership remains with FlipSide Energy
  • Structured handover included
  • Optional training session available
  • Ongoing optimisation and support available post-launch (optional + billed separately)
05
FlipSide Energy × Dynamic Code

Timeline & Next Steps

Timeline

  • Estimated delivery: 3–4 weeks
  • Timeline subject to timely feedback and approvals

Next Steps

Proposal approval →
Onboarding & project commencement
Completion of style guide & wireframing
Client approval before development begins
Development & launch
06
FlipSide Energy × Dynamic Code

Accept & Sign

By signing below, you confirm that you have read, understood, and agree to proceed with this proposal under the terms outlined.

Sign to Accept

✓ Proposal Accepted

Thank you! Your signed proposal has been submitted. We'll be in touch shortly to begin onboarding.

✓ Proposal Accepted

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Signature
07